"I can't agree that charisma is a pretty wrapping. People with charisma have a strong electricity to them comes from deep with in. They are not always physically attractive."
You misunderstood my illustration. I wasn't suggesting that charisma has anything to do with physical attractiveness of persons who are charismatic. I was suggesting that charisma is an attractive quality that "dresses up" your message but at the end of the day it is the substance of the message that is important and we should focus on the substance of the message and not be distracted by a speaker's charisma lest we swallow a figurative turd because of being distracted by the shiny wrapping that is charisma.